Alliance Group launches AI meat quality insights for farmers (Farmers Weekly)

December 3, 2024

Alliance Group has implemented artificial intelligence-powered MEQ (Meat Eating Quality) technology across its plant network, using probes that analyze intramuscular fat in lamb and marbling in beef to provide real-time quality insights to farmers. Through a bespoke dashboard, farmer-shareholders can access this data to make informed decisions about breeding, feeding, and livestock management, while the company aims to ensure premium meat quality and enhance consumer experience.

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